Builds

Builds & prototypes

A collection of case studies, working prototypes and PRDs I've built — from early ideas to shipped solutions.

Case Studies

End-to-end stories of problems, process and impact.

Urban CompanyCustomer Experience & AI SupportImproving customer support, service recovery, and AI-to-human escalation.
WhatsAppProduct Feature Case StudyAn interactive case study exploring a Promotions inbox for WhatsApp.
Blinkit FreshChoiceProduct Feature InnovationChoosing eligible shorter-shelf-life batches at discounted prices.
SpotifyProduct & Business StrategyAudiobook monetization, Premium bundling, and international expansion strategy.
Pipeline ChecksData & Process OptimizationAutomated validation, anomaly detection, and operational reporting.

Prototypes & PRDs

Hands-on artifacts that turn ideas into something testable.

Saathi MoneyProduct requirements, scope and roadmap
BatwaClickable flows & key journeys
CorpSimExperience the job before day one